My three siblings and I were recently gathered for an event, and the conversation turned to the Amazon Kindle. We had a rollicking discussion of its features, and basically agreed we would buy when the price came down.
My youngest sister said to me later, that such techie conversation was a rarity for her. Most of the people she hangs with wouldn't have heard of Kindle, much less be considering it a must-have device.
We're a gadget family. It's hereditary.